V&A Chinese Zodiac
Interactive Flash piece to promote the 'China Design Now'
exhibition at the Victoria & Albert Museum.
Brief
To design and build an interactive Flash site to support and attract visits to the China Design Now web site.
The Flash 'game' was to be based on the Chinese zodiac and should offer visitors the chance to create and take away their own content.
Outcome
Within hours of a V&A mailing list being sent, over a thousand unique characters had been created and at the time of writing the Chinese Zodiac piece is not yet even officially live. It is due to be launched at the end of February.
Create your own zodiac character.
My response
Following internal creative meetings at Airside, I settled on the idea of an application in which visitors can create and customise their own character based on their Chinese astrological sign.
They can then send this character to themselves and to a friend to share the site and attract further views. All of the users' creations are automatically added to a gallery hosted on Flickr.
I designed and built the application. Henki Leung took care of the character illustration.
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