Pick+Mix was conceived when The London Transport Museum made the decision to open up their collections to wider audiences online.

The brief was to create a playful site that would allow users to explore the museum’s fantastic transport posters and photography with the call to action to curate galleries and share content with friends and family.

The site also doubles as an ecommerce platform with posters available for purchase in a variety of formats.

I steered the project creatively, designing both the identity and the site itself. Airside partnered with two separate companies for the development — Alex+Alex and Made.