Adept works in Artifical Intelligence and is building a machine learning model that can collaborate with you, carrying out tasks for you in software. I worked with the San Francisco start up to develop a brand and website that would reflect the company’s unique approach to AI research. I also collaborated on product design and prototyping of new software.
Adept is building a machine learning model that can interact with everything on your computer, essentially using AI to improve the way you work. I was brought on board by the Head of Design to create a brand language and website for the start up.
As the company had not long been formed, this involved working from scratch to imagine and create a flexible and scalable visual language. Sketching, designing in Figma and ultimately modelling and rendering in Cinema 4D, I created a series of 3D illustrations and animations to help convey the machinery of AI in an abstract, yet tactile way.
I also sketched, wireframed and designed the website, going on to build it using the very excellent Astro. Beyond my work on the brand and website, I’ve also helped design and prototype experimental AI products and features for Adept alongside the nascent design team there. My work with Adept is currently still ongoing.
As of April 2024, the start up was featured in the Forbes AI 50 list.
3D modelling and lighting development
Credits
Design, modelling, animation, rendering and website build by Guy Moorhouse.
Design and content direction by Basil Safwat at Adept.
Typography developed in conjunction with Mark Hurrell.
Design and content copyright Adept, 2023–Present.
